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Saturday, July 18, 2020 | History

2 edition of review of current developments in the use of attitude and activity measures in consumer market research found in the catalog.

review of current developments in the use of attitude and activity measures in consumer market research

Thomas P. Hustad

review of current developments in the use of attitude and activity measures in consumer market research

by Thomas P. Hustad

  • 167 Want to read
  • 29 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Motivation research (Marketing)

  • Edition Notes

    Statementby Thomas P. Hustad, Edgar A. Pessemier.
    SeriesWorking paper - Marketing Science Institute ; P-42-D
    ContributionsPessemier, Edgar A., 1922-
    The Physical Object
    Paginationiii, 60 p.
    Number of Pages60
    ID Numbers
    Open LibraryOL22024226M


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